# imin Branded Checkout

imin's Branded Checkout is a partially-customisable whitelabel product that gives the user a seamless booking experience. Once it is created according to your branding requirements, there are three ways it can be used:

1. As a Guest Checkout - the basic Checkout into which the user has to enter their forename, surname and email address.<br>
2. As an [Authenticated Checkout](https://docs.imin.co/incorporating-book-and-pay/imin-checkout-branding/imin-authenticated-checkout) - this allows the Checkout to be pre-populated with a logged-in user's personal details.<br>
3. As a [Standalone Checkout](https://docs.imin.co/incorporating-book-and-pay/imin-checkout-branding/imin-standalone-checkout) -  this is available for customers who are not using the imin Events API and are instead processing open data directly.